{"id":22102,"date":"2025-01-10T13:10:41","date_gmt":"2025-01-10T12:10:41","guid":{"rendered":"https:\/\/www.graphomate.com\/2025\/01\/der-doppelpunkt-und-der-niedergang-hollywoods\/"},"modified":"2025-04-30T13:43:33","modified_gmt":"2025-04-30T11:43:33","slug":"der-doppelpunkt-und-der-niedergang-hollywoods","status":"publish","type":"post","link":"https:\/\/www.graphomate.com\/en\/2025\/01\/der-doppelpunkt-und-der-niedergang-hollywoods\/","title":{"rendered":"The colon (:) and the decline of Hollywood"},"content":{"rendered":"\n

Happy new year! Yes, this years first \u2018The Goody I Found\u2019 is about colons!<\/p>\n\n\n\n

I love colons and use them all the time in my texts: probably too much. \ud83d\ude0a

But it looks like I’m not alone.
At the end of last year, I stumbled across an article on Artikel auf Stat Significant<\/a> about the length of film titles and the inflationary use of colons in them.<\/p>\n\n\n\n

Last summer films had titles like:
+ \u2018Godzilla x Kong: The New Empire\u2019
+ \u2018Kingdom of the Planet of the Apes\u2019
+ \u2018Furiosa: A Mad Max Saga\u2019

Where do these long, dramatic film titles come from?
Films used to be called \u2018The Shining\u2019, \u2018Seven\u2019 or \u2018Footloose\u2019 … gone are the days of Superman 2 and Spider-Man 3, replaced by Superman: Man of Steel and Spider-Man: No Way Home … and the colon seems to play an interesting role here.
\u00a0
31% (sic!) of all longer film titles in the last few decades with a budget of more than $20 million contain a colon! This makes it by far the most frequently used punctuation mark or word – as visualized in the chart below:<\/p>\n\n\n

\n
\"Grafik:<\/a>
Graphic: Percentage of Movie Titles Featuring a Colon<\/figcaption><\/figure>\n<\/div>\n\n\n

What is the film industry trying to achieve with these long-winded titles?
Author Daniel Parris suspects more than just new-fangled advertising gimmicks.

Hollywood is facing the challenge in shrinking box office returns and quality screens in people’s own homes: to somehow bring people back into the cinema. For him, the long titles are an attempt to resolve the conflict between the familiar and the new: \u2018Ah, there’s a new title in this known saga.\u2019
The cinema experience is already promised in these titles: epic, spectacular and unavoidable.
A \u201cmust-see\u201d – in film theatres of course and not streamed on Netflix & Co.

By mid-2024, sales at the American cinema box office had fallen by 25%.
Let’s see if more silly titles of sequels with colons will compensate Hollywood loss of revenues in the next few years. \ud83d\ude09

Have a nice weekend,

Lars

PS: Nothing can match \u2018Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan\u2019 – best longest title ever \ud83d\ude0a.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/a>This file is licenced under the Creative Com<\/strong><\/a>
<\/p>\n","protected":false},"excerpt":{"rendered":"Happy new year! Yes, this years first \u2018The Goody I Found\u2019 is about colons! 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